Conor Brophy: The New York Times is about to unveil an ad-free digital subscription
How will the Gray Lady make it worth her while?
The New York Times doesn’t believe it will ever be able to build a sustainable business that doesn’t include advertising revenue. The company’s chief executive, Mark Thompson, said as much at an Interactive Advertising Bureau conference last month. Coming from a publisher with 2.5 million subscribers paying up to $25 a month to access its content, that’s a significant statement.
The title’s circulation revenue last year was $845 million, and its advertising revenue ...
