COMMENT: Is it time for our advertising watchdog to get tough on gender stereotyping?

Commercials likening car parts to the female anatomy drive me mad, writes Colette Sexton

ASAI faces a tough balancing act Pic: Getty

A health insurance company broadcast a television ad that implied only a mother makes the beds or cares for an ill child, according to complaints.

Another advert for car insurance only targeted women – and caused one complainant to say that the insurance company in question was saying women are better drivers than men.

A Facebook ad for a gym was branded sexist by others when it stated: "Stop training like your sister ...