The new ideals of luxury in wine and spirits

In the world of wine, luxury now means intimate experiences, bespoke curation and a clear conscience

Sting and his wife Trudy in Il Palagio,their vineyard

Intimacy is the new luxury

The new luxury is not to get into Château Lafite Rothschild to visit the cellars, but to have time with a wine philosopher king such as Gérard Bertrand in the Languedoc or billionaire Bernard Magrez, owner of four classed growth châteaux in Bordeaux, including one of the oldest, Château Pape Clément.

The idea is to go behind the door and live the life of the owner, chat with the oenologist ...