HR sector must quickly prepare itself for ‘next normal’

Human resources professionals now need to take the opportunity to lead by example

HR as it was in the pre-Covid world will no longer be relevant. Picture: Getty

The Covid-19 crisis continues to test the resilience and flexibility of business continuity in many countries. Big decisions, some of them difficult, have already been made quickly in an effort to adapt to the fast-changing landscape of recent weeks.

In normal circumstances, business strategy tends to inform the HR agenda. In recent weeks, however, we’ve seen HR professionals contribute more to driving key elements of business strategy such as resource planning, performance, productivity and costs.