Why TV3 is just the beginning for Liberty Global
Magnus Ternsjo, chief executive of UPC Ireland, reveals that its acquisition of TV3 is merely one chunk of a bigger Europe-wide strategy by parent company Liberty Global
The acquisition of TV3 is part of a wider play by Liberty Global across Europe, according to UPC Ireland chief executive Magnus Ternsjo.
With shareholdings in ITV in Britain and some stations in Belgium, Ternsjo said the communications giant would spread the cost of TV3 with its international strategy.
Earlier this month, UPC announced plans to purchase TV3 for €80 million, with the final total ...
