Time for tech start-ups to grow up

Last week, the New York Times wrote about start-up engineers turning to protein meal substitutes such as Soylent, and Schmoylent (yes, Schmoylent) because they’re hacking so hard that eating has become obsolete for them. Because in Silicon Valley, it’s all about creating maximum efficiency. With a meal substitute, you can crush, swig, deploy and be your own Minimum Viable Product. Soylent is bootstrap juice. Right?

The 20-something founder of Soylent, Rob Rhinehart, chose ...