Low online sales a sign of small-thinking

Low online sales a sign of small-thinking

Start-up commissioner Niamh Bushnell tells Connected that low online sales by Irish businesses are avoidable

The Connected survey, in association with Vodafone and Red C, found that just 6 per cent of sales by Irish businesses are made online, with only 25 per cent of firms providing a method to purchase through their website. According to start-up commissioner Niamh Bushnell, this is a sign that Irish businesses aren’t thinking big enough.

“This data is just another manifestation of the small-thinking that we don’t want to do, but we do anyway. We...

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