Leaving the hype behind
For years, promises of how cloud could transform industries swirled around, but now that the bluster is gone, the industry can focus on meeting its potential. Quinton O’Reilly reports
Hype has a funny effect on things. TV shows raved about don’t seem as impressive once you start watching them. Footballers joining a club on a record transfer can have a great track record before, but struggle to live up to expectations, and games can promise the world, but end up failing to meet its own expectations — No Man’s Sky being a somewhat recent high-profile example.
For a while, cloud went through ...
