Hard slog for the small YouTuber
The biggest impact has been raising the bar to make money
The message from Philipp Schindler was clear. Google’s chief business officer said “if our publisher partners don’t grow, we don’t grow”.
The message was also clear regarding YouTube. You’d better not be too small because the plan is still a bit vague.
Google arrived at Ad Week Europe last year in repentant mode and needing to make good with its partners. Extremist content was picking up ads and not enough was being done ...
