Getting to grips with the robotic future of ads

Getting to grips with the robotic future of ads

The advertising industry will continue to be taken into a whirl of change, disrupted by new technologies and emerging business models, according to Paul Kemp-Robertson, co-founder and editorial director of Contagious Communications, a multi-platform marketing resource.

“We’ve probably witnessed the most disruptive period in the history of business with a lot more technology kicking in. When I first started, back in the 1990s, commercials were king and it was very much about monologue and broadcast,...

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