Facebook is unable to answer the question of trust
Why would any company take out an ad on the social network now, when its users are openly questioning why they are being targeted?
One look at your Facebook timeline right now is all you need to realise why this is a huge moment of crisis for the social network. Ads that may have been blithely ignored in the past now have users thinking: “How did this target me?”
Those buying ad space know this, and they are spooked. At worst, an advertiser hopes for a neutral reaction from a user to ads in their timeline. However, ...
