Digital marketing: Organising for inbound marketing

It’s all about getting found. Today’s philosophy of inbound marketing focuses on using high quality content and user-friendly website designs to attract, nurture and convert customers through the sales funnel.

Digital channels, such as social media, email, search engine marketing, blogs and online events, play a key role in creating a high-ranking search position online, but all roads lead back to the website.

With smartphone penetration hitting an all-time high of 59 per ...