Cover Story: Spending time on YouTube

Cover Story: Spending time on YouTube View Gallery

Creating content for YouTube has become big business for young entrepreneurs, Emmet Ryan and Lynda O’Keeffe talk to the people using the platform to conquer.

Having turned ten years old last month YouTube is still a relatively young medium, but it’s already a profitable platform for a new breed of entertainer.

With some channels attracting millions of followers, what started out as a hobby for many has become a legitimate career.

Revenue is generated across multiple levels. Google Adsense is the most visible form, with YouTube creators being paid advertising based on how often and what demographic views their...

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