‘We have the content to be the Spotify of fashion’

‘We have the content to be the Spotify of fashion’
Kenneth Melchior, director of northern Europe at Zalando

Fashion retailer Zalando, Europe’s biggest e-commerce firm, is finally entering the Irish market, writes Emmet Ryan

It’s not easy to be patient when survival in your sector depends on you going at a ludicrous rate all the time. When the fashion tech business Zalando landed in Ireland three years ago, it found a way to take it easy while still sprinting constantly.

Zalando set up shop in Silicon Docks, but not for Irish shoppers. The company needed bodies here, but was a long way from ready to enter the Irish...

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