Apple’s rebirth of cool powered by an old favourite

The tech giant’s latest line of colourful iMacs has helped to restore much of the vibrancy it lost out on as a brand in recent years

Emmet Ryan

Technology Correspondent @emmetjryan
25th April, 2021
Apple’s rebirth of cool powered by an old favourite
Quantity was the order of the day for Tim Cook, Apple’s longtime chief executive, in his virtual briefing as he unveiled a string of new products and made use of the surprise hit of 2020

This was definitely a good week for Apple and a sign that its image is trending back towards being cool again. The string of announcements made by the tech giant of new offerings didn’t feature any heavyweight item to hang the week on yet still managed to be warmly received.

Quantity was the order of the day for Tim Cook, Apple’s longtime chief executive, in his virtual briefing as he unveiled a string...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Related Stories

Wicklow county councillor creates app for public reps

Technology Emmet Ryan 1 week ago

Smyth defends state spending on cyber security centre

90% of asset management chief executives concerned about cyber attacks

Susan O’Keeffe: HSE attack shows the greatest security risks now are invisible