Apple banking on iPhone X factor
Tech giant hoping new $1,000 model will reignite sales growth
Apple has unveiled its most importantnew iPhone for years to take on growing competition from Samsung, Google and a host of Chinese smartphone makers.
Chief executive Tim Cook showed off the iPhone X with an edge-to-edge screen during an event at the company’s new $5 billion headquarters in Cupertino, California, on Tuesday.
Cook pronounced the name "ten”, but it’s written as "X”. The device, coming a decade after the original model, is Apple’s ...
