Tech

Sales platform provider Lative raises $3m from backers

Elkstone Ventures leads raise for company that has developed platform for teams wanting to automate their analysis and planning to achieve better sales growth

Laura Tortosa Sancho and Werner Schmidt, Lative founders. Picture: Anabel Fructuoso

Lative, a start-up behind a cloud-based platform to boost sales productivity and results, has raised $3 million (€2.76 million).

Founded in 2022 by Werner Schmidt and Laura Tortosa Sancho, the company’s solution is aimed at finance teams wanting to automate their analysis and planning to achieve better sales growth.

The solution works with customer resource management, finance and HR systems to provide actionable insights on sales performance.

“As economic conditions have changed in recent years, ...