Tech

Retail tech firm VisionR now tracking 300m consumers

Founded by Oran Mulvey and Shane O'Sullivan, the start-up has developed a retail analytics platform that anonymously captures customer data

Oran Mulvey and, right, Shane O’Sullivan of VisionR: the company has just raised a further €900,000 from existing investors and is making its first foray into the US. Picture: Fergal Phillips

VisionR, an Irish start-up that uses AI to provide brick and mortar retailers with the same sort of data analytics that e-commerce firms have, is now tracking over 300 million consumers globally a year.

Founded by Oran Mulvey and Shane O’Sullivan, the start-up has developed a retail analytics platform that anonymously captures customer data to give offline retailers valuable insights into customer behaviour.

The company, which has just raised a further €900,000 from existing investors ...