Fashion

Former Ralph Lauren executive unveils Web3 platform for fashion

Wicklow native Alice Delahunt unveils Syky, a company that is ‘building the foundation for the future of fashion’

Alice Delahunt, Syky founder and chief executive: ‘The next generation of designers will be digital-first’

Irish woman Alice Delahunt, a former top Ralph Lauren and Burberry executive, has founded a new company that is focused on developing a Web3 platform for fashion in digital and augmented reality.

Delahunt, who served as chief digital officer at Ralph Lauren, said that Syky (pronounced “psyche”), is a company that is “building the foundation for the future of fashion”.

“We believe fashion is more than just clothing, it’s a powerful way of expressing who ...