ESW buys US e-commerce firm Scalefast in $300m deal

Company says deal will further extend its reach across apparel, beauty, personal care and luxury brands, to include entertainment, gaming and electronics

Tommy Kelly, ESW founder and chief executive: ‘Scalefast’s technology offering is highly complementary and will enable ESW to unleash new capabilities and deliver even faster direct-to-consumer e-commerce growth for new and existing clients.’ Picture: Fergal Phillips

Dublin-headquartered ESW (formerly EShopWorld) has acquired Scalefast, an LA-based e-commerce company, for an undisclosed sum.

No details relating to the transaction have been publicly disclosed but informed sources said ESW had paid approximately $300 million (€283.7 million) to acquire the firm.

Founded in 2014, Scalefast, which has developed a digital commerce platform intended to streamline and improve the online shopping experience, was last year ranked among the fastest growing technology companies in North America by ...