Connected Magazine

Coming up blank: Why Google search stopped being good

Google rules search but in recent years it just hasn’t been delivering. Alex Meehan looks at what has gone wrong

It seems search engines are having ‘significant problems’ with affiliate links used to refer a customer to a seller that’s paid for that privilege

It’s the holy grail of brand awareness. Coming up with a product so useful that your company name becomes synonymous with an everyday task. If you’re really lucky, your name might even become a verb like Fedex, Photoshop or Hoover.

That’s the position Google has enjoyed since the early 2000s and people have now been happily ‘googling’ information on its search engine for over 20 years. During that time, the company has expanded and thrived, ...