Tech

Apple’s Vision Pro ‘lacks the buzz to energise sales’

Excitement for the device on Wall Street has been tepid, with projections for a relatively small impact

The Apple Vision Pro headset, which is due to go on sale, retails at $3,499

Apple is unlikely to get enough of a boost from sales of its mixed reality headset - the Vision Pro - to counter the perception that its days of high growth are over, according to analysts.

The iPhone maker is set to begin taking orders for the Vision Pro on Friday and Wall Street analysts are anticipating modest sales of the $3,499 device, which so far doesn’t seem to offer the kind of must-have features ...