Connected Magazine

Apple boldly goes where no VR creator has gone before

The tech giant is expected to unveil a mixed reality headset that has been in development for around eight years. But is its hotly anticipated new device a ‘solution in search of a problem’?

Tim Cook, chief executive, Apple: the tech giant is lining up a new ‘mixed reality’ headset

On June 5 Apple is widely expected to unveil an important new product for the company, the first in an entirely new product category, and much of the tech world will be watching with interest.

That’s because with smartphone sales plateauing, the pressure is on to find a successor technology that will similarly catch the public’s imagination and keep the company’s share price high. The first contender for this is thought to be a mixed ...