Artificial Intelligence

Analysis: Wise old Apple fails to wow as it jumps on AI bandwagon

Apple’s bet on AI offers little to ooh and aah about, with ChatGPT to do a lot of the grunt work, writes Charlie Taylor

Revealing a bunch of software updates that are coming shortly under the ‘Apple Intelligence’ label, Tim Cook, the firm’s chief executive, tried to showcase how his company intended to use AI in a unique way. Picture: Getty

In this article, Charlie Taylor...

• Evaluate’s Apple’s AI launch

• Reflects on the company’s innovation track record

• Provides top analyst reaction to Apple’s conference on Monday