Connected Magazine

Online sales click with Irish as digital shopping continues to grow

Ireland is the second most active country in Western Europe for people visiting cross-border web stores

Cross-border sales into Britain dipped by 4 per cent, due likely in part to challenges presented by Brexit. Picture: Dylan Gillis/Unsplash

E-commerce continues to grow in Ireland, but many online shoppers are looking to other European countries for their wares.

That’s according to a recent report from Cross-Border Commerce Europe, an industry group that tracks e-commerce activity and trends.

It ranked Ireland as the second most active country in Western Europe for people visiting cross-border web stores. The researchers analysed traffic to sites from different countries.

The top spot was taken by Luxembourg, where many users ...