Still scoring after 30 years: Why Allianz’s GAA deal continues to endure

The insurance provider is celebrating three decades of sponsorship of the National Football and Hurling Leagues, and its head of marketing Mark Brennan says the two competitions are now unrecognisable from what they were in the past

Seán Finn, the Limerick hurler, play in a league that is ‘unrecognisable’ compared to the competition of 30 years ago, according to Mark Brennan, head of marketing at Allianz Ireland. Picture: Eóin Noonan/Sportsfile