Still scoring after 30 years: Why Allianz’s GAA deal continues to endure

The insurance provider is celebrating three decades of sponsorship of the National Football and Hurling Leagues, and its head of marketing Mark Brennan says the two competitions are now unrecognisable from what they were in the past

Seán Finn, the Limerick hurler, play in a league that is ‘unrecognisable’ compared to the competition of 30 years ago, according to Mark Brennan, head of marketing at Allianz Ireland. Picture: Eóin Noonan/Sportsfile

Allianz may have been sponsoring the GAA’s national leagues for 30 years, but the insurance provider feels there is room for growth in the partnership yet.

Mark Brennan, head of marketing at Allianz Ireland, told the Business Post that the longevity of the deal had helped the company create more stories around the partnership.

“The leagues have changed a lot over 30 years, as have Ireland and the GAA. The league is unrecognisable to what ...