PTSB doubles down on sports with Olympic and Paralympic sponsorshipsThe multimillion-euro deal will include a schools programme and individual backing of four elite athletes, including boxer Kellie Harrington, competing in Paris 2024
Still scoring after 30 years: Why Allianz’s GAA deal continues to endureThe insurance provider is celebrating three decades of sponsorship of the National Football and Hurling Leagues, and its head of marketing Mark Brennan says the two competitions are now unrecognisable from what they were in the past
Paralympians can expect more sponsor attention, says AllianzThe main sponsor of the Paralympics says the success enjoyed by swimmer Ellen Keane and springer Jason Smyth is likely to be replicated by others
