St Patrick’s Festival goes virtual, but keeps it real
This year’s online event aims to present a truly modern vision of creative Ireland for local and international audiences
“Tell me you’re Irish without telling me you’re Irish.” The TikTok challenge, launched last Wednesday, is part of the social media app’s sponsorship of St Patrick’s Festival 2021.
TikTok has contributed just over a quarter of the €1.9 million budget for this year’s six-day virtual celebration. Its involvement has brought other benefits too, according to Aileen Galvin, the festival’s marketing and communications director.
“The #AwakenIreland challenge is huge. For TikTok to be pushing that out ...