PTSB doubles down on sports with Olympic and Paralympic sponsorships
The multimillion-euro deal will include a schools programme and individual backing of four elite athletes, including boxer Kellie Harrington, competing in Paris 2024
Permanent TSB will be the new title sponsor for the Irish Olympic and Paralympic teams competing in Paris in 2024, in a deal that is understood to be worth millions of euro.
It marks the first time that the Irish Paralympic team has had a title sponsor, and is also Permanent TSB’s first foray into sponsoring Olympic and Paralympic events. Leontia Fannin, head of corporate affairs and communication for the lender, described it as a ...