Media: The art of getting in front of a crisis

With more than three decades of experience in helping organisations to navigate crises, Siobhán Molloy of Káno Communications is a firm believer in businesses swiftly owning up to corporate mistakes

Siobhán Molloy of Káno Communications: ‘During a crisis, it’s all about trust and confidence.’ Picture: Naoise Culhane

Siobhán Molloy had an onerous task in front of her on a Saturday morning in 2008: telling the nation that it was soon to be separated from its supply of pork.

In her role as an adviser to the Food Safety Authority of Ireland (FSAI), the managing director at Káno Communications was charged with handling the messaging around one of the largest product recalls in the history of the state.

Elevated levels of dioxins, an ...