Ireland’s best young creatives work against the clock for very good cause

More than 100 teams of young professionals took just 48 hours to produce a campaign for three charities as part of the Cannes Young Lions competition

Aoife Cregan and Kate Stapleton from Edelman will represent Ireland in the PR category in the global Cannes young Lions competition this year. Picture: Patrick Bolger

How much time would you need to put together a compelling and effective ad showcasing the work of some of Ireland’s best-known charities? Would, say, 48 hours be suitable?

That may sound like a daunting task, but more than 100 teams of young professionals in Ireland’s advertising and communications industries took part in a competition facilitated by the Institute of Advertising Practitioners in Ireland (IAPI), and did just that.

The task was part of the ...