Ireland’s best young creatives work against the clock for very good cause
More than 100 teams of young professionals took just 48 hours to produce a campaign for three charities as part of the Cannes Young Lions competition
How much time would you need to put together a compelling and effective ad showcasing the work of some of Ireland’s best-known charities? Would, say, 48 hours be suitable?
That may sound like a daunting task, but more than 100 teams of young professionals in Ireland’s advertising and communications industries took part in a competition facilitated by the Institute of Advertising Practitioners in Ireland (IAPI), and did just that.
The task was part of the ...