Allianz teams up with Women’s Aid to help tackle domestic abuse

World’s Strongest Women campaign highlights the resilience, strength and courage of women who are living with abusers

The campaign aimed to offer a more nuanced portrayal of what strength looks like during domestic abuse situations

A desire to take a more strategic approach to a charity sponsorship prompted Allianz, the insurance firm, to enter into a three-year partnership with Women’s Aid.

“Rather than just making a financial donation, we wanted to give a charity visibility that enables them to take on specific pieces of work, as opposed to just addressing cashflow,” Valerie Hedin, marketing communications manager at Allianz, told the Business Post.

Allianz set up a number of internal focus ...