Allianz teams up with Women’s Aid to help tackle domestic abuse
World’s Strongest Women campaign highlights the resilience, strength and courage of women who are living with abusers
A desire to take a more strategic approach to a charity sponsorship prompted Allianz, the insurance firm, to enter into a three-year partnership with Women’s Aid.
“Rather than just making a financial donation, we wanted to give a charity visibility that enables them to take on specific pieces of work, as opposed to just addressing cashflow,” Valerie Hedin, marketing communications manager at Allianz, told the Business Post.
Allianz set up a number of internal focus ...