Wolfwalkers studio branches into merchandising

The Kilkenny animation firm Cartoon Saloon is in demand after its third Oscar nomination

Some of the Wolfwalkers merchandise

Cartoon Saloon, the Kilkenny animation studio, has launched a retail arm selling themed merchandise from its Oscar nominated feature Wolfwalkers and its other award winning productions.

“We are developing the licensing side of the business,” Paul Young, the company’s co-founder and chief executive said. “It’s small at the moment, but hopefully it will get bigger.”

Merchandise can be a valuable added revenue stream for animation features and TV series. As well as soft toys and ...