Start-Ups

Unique furniture firm aims to Hoek US market on back of $1.1m funding round

Brooklyn-based company’s products can be pieced together using a unique flexible joint design made from recycled material

Conor Coghlan, co-founder and chief executive, Hoek: ‘We want to make innovative furniture that is accessible to all’

Hoek, Conor Coghlan’s sustainable furniture firm whose backers include Wayflyer co-founder Jack Pierse, is close to completing a new $1.1 million funding round.

Pierse has returned to back the company, which is in advanced talks with an unnamed ‘big box’ retailer – meaning a large chain of general stores – in the US that is interested in taking its products.

Coghlan said he was optimistic that Hoek would become an internationally-known brand.

“We want to ...