Twitter confirms appointment of Yaccarino as new CEO

Platform’s revenue has fallen by 50 per cent since October as a result of a decline in advertising

Linda Yaccarino, the new chief executive of Twitter

NBCUniversal advertising chief Linda Yaccarino is taking the helm at Twitter, where she will confront an exodus of marketers who have left the social-media platform since Elon Musk took over.

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk posted in a tweet Friday after NBCUniversal announced her departure. “Looking forward to working with Linda to transform this platform into X, the everything app.” The billionaire said he will become ...