Twitter
Twitter confirms appointment of Yaccarino as new CEO
Platform’s revenue has fallen by 50 per cent since October as a result of a decline in advertising
NBCUniversal advertising chief Linda Yaccarino is taking the helm at Twitter, where she will confront an exodus of marketers who have left the social-media platform since Elon Musk took over.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk posted in a tweet Friday after NBCUniversal announced her departure. “Looking forward to working with Linda to transform this platform into X, the everything app.” The billionaire said he will become ...