Tricks of the trademark
The Irish Patents Office flies under the radar, but with intellectual property increasingly valued and Brexit set to play havoc with copyright laws, it has a big role to play
For Supermac’s chief Pat McDonagh, it marked a victory for the little guy. He hailed his trademark win against global fast food chain McDonald’s on RTE radio last week as the “end of the McBully”.
It followed a ruling by the European Union Intellectual Property Office (EUIPO) wiping out one particular Big Mac trademark which was allegedly used to stymy the Galway chain’s ambitions to expand in Europe.
The problem, according to McDonald’s, ...
