Tax adviser claims Google ad ban will destroy his business

Gary O’Brien, owner of My Tax Refund, is seeking an injunction to allow his firm to buy advertising on the platform, on which he had already spent €350,000

The ad ban relates to a change in Google’s policy in 2020, which banned ads from companies offering services that can be obtained directly from the state

An Irish businessman who said he spent around €3,000 per day on Google adverts will be out of business later this year if the tech company does not let him resume buying them, a court has heard.

Gary O’Brien, owner of My Tax Back Limited, which trades as My Tax Refund, is currently suing Google over the platform’s decision to suspend his company from buying ads. He claims he spent more than €350,000 since he ...