Company Watch

Recipe box company HelloFresh launches delivery service in Ireland

The food firm, valued at around €3.7 billion, delivers pre-portioned, locally sourced ingredients to consumers along with recipes and prep instructions

Philip Doran, chief executive of the Irish arm of HelloFresh: ‘Ultimately, we’re always looking for tasty, interesting meals, but in a cost-effective and sustainable way, which is what this service brings.’ Picture: Fergal Phillips

HelloFresh, the world’s largest recipe box company, will launch in Ireland tomorrow. The German-listed group, which is valued at around €3.7 billion, delivers pre-portioned, locally sourced ingredients to customers along with instructions on how to make a meal.

The firm will source ingredients from local suppliers and farmers, and will also operate an Irish distribution centre.

The company works on a meal subscription-based model which allows customers to pause or cancel their subscription, and add ...