Primark: we’re a bricks-and-mortar retailer

Fast fashion giant continues to expand

Primark’s first US store opened in Boston in 2015

Primark has given a rare insight into its business philosophy as it gears up to open a new outlet on New York’s Staten Island.

The ever-expanding fast fashion retailer, which trades here as Penneys, has talked about how it does business to a local news outlet.

“We call ourselves a bricks-and-mortar retailer,” Primark’s communications director Tim Kelly told SILive, a news website for Staten Island, where a new Primark outlet is due to ...