Old-school ethos? It’s time to look at how marketing is taught
Irish advertising agencies publish ‘outlook’ documents around this time of year. They aim to bring insight to the year ahead and to position themselves as thought-leaders for their clients.
On the media-owning side, the reports are awaited with trepidation. Media owners want to know how their own industry is faring. If the market is growing you will get more in real terms, if not proportionately. If the pie is decreasing in size, then it’s trouble...
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