Tech

Meta releases generative AI tools to help businesses with ad creation

The US tech giant has said its new AI-driven advertising features will be available globally by the end of the year

Meta has started to roll out generative AI features to aid businesses advertising on its platforms

Meta, the parent firm of Facebook and Instagram, has started to roll out generative artificial intelligence (AI) features to aid businesses advertising on its platforms.

The rollout of the tools, which include image generation and text generation capabilities, has already started, with the tech giant stating the features will be available globally by the end of the year.

Meta said AI-aided image generation will initially be limited to providing variations of an existing image, but ...