Lego longevity driven by mix of timelessness and innovation

Lego longevity driven by mix of timelessness and innovation
Dave Fennell's Lego model of Dublin's Convention Centre which took nine months to complete Pic: Getty

Danish toy firm enjoys record growth as it nurtures users into adulthood

Lego yesterday posted its highest ever revenue growth demonstrating the universal appeal of the clickable brick with its mix of timelessness and innovation.

With over 400 billion bricks in circulation worldwide, Lego has adapted nimbly to the digital era through development of apps and computer games.

The praise of celebrity fans as diverse as footballer David Beckham, actors Mark Wahlberg and Brad Pitt, not to mention singer...

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