News

Irish haircare brand looks to go Supernova with new tool

Belfast-based We Are Paradoxx, led by Yolanda Cooper, is seeking new financing as it launches its patented Supernova hair tool

Yolanda Cooper, founder of We Are Paradoxx. The company is forecasting incomes of £14 million by 2027 for its natural, organic, vegan haircare products

We Are Paradoxx, a sustainable, plastics-free, Irish haircare brand that has won plaudits in big-name fashion and beauty magazines such as Grazia, Glamour and Bazaar, is seeking to raise £1.5 million (€1.75 million) in investment.

The Belfast-based start-up is kickstarting a crowdfunding round under the EIIS (the Employment and Investment Incentive Scheme), allowing small investors to claim tax relief on any investment made.

We Are Paradoxx has developed a haircare range that is uses only ...