Drinks
Heineken cans Island’s Edge
Launched as a Guinness competitor, Heineken has reportedly cut its losses with its youngest stout
Heineken Ireland has reportedly cut its losses with Island’s Edge, suspending the overall sale of the stout.
Island’s Edge - the youngest of Heineken’s stout portfolio, which includes Beamish and Murphy’s - was introduced in 2021 as a competitor to Guinness.
Aimed at 18-35 year-olds who did not traditionally drink stout, Island’s Edge was developed after substantial product testing, with tea and basil extract introduced to the brewing process to reduce the bitter aftertaste often ...
