Getting physical: Castore takes on Adidas and Nike with new Dublin store and premium offering

The sportswear brand has enjoyed a rapid expansion spurred by Andy Murray’s initial backing and the support of a range of new partners including the Irish men’s and women’s football teams

Tom Beahon, co-founder of Castore: believes Andy Murray’s support was key to the brand’s success. Picture: Fergal Phillips

At an emotional press conference in Melbourne in 2019, British tennis star Andy Murray broke down as he revealed that year’s Australia Open could be the last time he participated in the tournament after struggling to recover from a hip injury.

The bombshell wasn’t the only big reveal at the press conference. Perched on the Scotsman’s head and adorning his chest was the logo of a new sports brand, Castore.

That moment, in front of ...