Cost Of Living
Cost of living crisis reducing brand loyalty - ServiceNow
Four in five Irish consumers are less brand loyal now than they were two years ago
The cost of living crisis is impacting brand loyalty, according to new research by ServiceNow, the workflow software business.
The study found that 82 per cent of Irish consumers are less brand loyal now than they were two years ago, slightly above the EMEA average of 76 per cent.
Unsurprisingly, the study found that 84 per cent of Irish consumers said they are spending more now than two years ago, well above the 72 per ...
