COMMENT: Paddy Power Betfair hitting the right notes

COMMENT: Paddy Power Betfair hitting the right notes
Ian Guider

The company is on track to be a gaming giant to be feared, writes Ian Guider

The bookmaking industry has become expert at using events for a bit of free publicity. Expect plenty of stories in the next few days about how much Leicester City's unlikely topping of the Premier League has cost them tens of millions – when in reality they would have made quite a bit on none of the big four actually winning the title.

Paddy Power would normally be among the worst culprits, but the company doesn't need...

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