Clear the Eir by engaging with angry consumers
PR experts have advised the beleaguered telco giant to apologise for failings and explain how it will fix customer service problems
Pressure is mounting for Eir, but it is unclear whether or not the country’s biggest telco is really feeling it. In the wake of the company’s acquisition by French investors last year and subsequent decision to take its previously outsourced customer service function in-house, recent reports have suggested a spike in complaints among Eir customers.
Last month, Irish Times columnist Conor Pope published some of ...
