Bread wars: four bidders in Irish Pride auction

Four household names in the bread market have made it to the second round of bidding for Irish Pride.

Those in the running are Johnston Mooney & O’Brien, the owner of British brand Hovis, Pat The Baker and Brennan’s.

Hovis’s owner Gores Group, one of the biggest players in the British bread market, recently bought Irish Pride’s debt and replaced receivers. Gores and Pat The Baker have been suggested as frontrunners in the ...