Bord Bia defends campaign to promote spuds to millennials

Bord Bia has defended a plan to spend €2 million promoting potatoes to Irish people despite 97 per cent of the households buying spuds in their weekly shop.

The agency said that the money would be spent on targeting millennials as they were buying potatoes less frequently than other groups.

Bord Bia’s research shows that Irish people aged 18-34 buy about 78 kilos of potatoes every year compared to the average shopper’s 123 ...